Leveraging LinkedIn – Part Two: Tap into your timeline

Simon

By Jim Mortleman

In part one of this blog, we looked at some of the benefits of LinkedIn Groups for event organisers. This week, we’ll see how you can use LinkedIn’s social timeline to keep your network engaged, build your community and improve recognition of your event.

As LinkedIn has grown and evolved, it has ever more closely come to resemble its more frivolous social network peer, Facebook. Just as the latter tries to keep users’ attention with its constantly-updating timeline of friends’ status updates and shared content, so LinkedIn now puts your social timeline front-and-centre on the home page. And, again mirroring Facebook, you can ‘like’, comment on, or re-share connections’ updates and posted content.

Ever more social

While your LinkedIn timeline used to contain mostly automated notifications telling you about your connections’ activity (“So-and-so has a new job”, “Whatserface updated her...

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Leveraging LinkedIn – Part One: Groups

Simon

By Jim Mortleman

Believe it or not, on May 5th LinkedIn turns 11. As of last year, the site boasted around 260 million members worldwide, making it far and away the biggest business-focussed social network. Here in the UK, it has more than 14 million users, which isn’t far off half the country’s working population. That kind of penetration is hard to ignore. For business and professional event organisers, LinkedIn is increasingly becoming a ‘must use’ site for building and engaging a show’s audience.

Before 2010, the vast majority of members just used LinkedIn as a glorified online CV, contacts book and jobs board. However, in recent years the company has done a good job of pushing the social aspects of the site front and centre. Members now commonly share updates with their networks, comment on what others are sharing, personally recommend contacts and endorse their skills, or join and engage in topic-specific discussion groups.

Some of the...

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