Should You Pin Your Hopes on Pinterest?

ajay

Pinterest, social networking’s latest rising star, can be hard for event organisers to pin down. So what is it and could it be a worthwhile addition to your social media mix? In brief, Pinterest is a souped-up social pinboard organiser. It’s a very visual social network where users can create, browse and follow themed online pinboards covering all manner of topics.

Early prototypes for pinning the world wide web were beset with usability issues.

 

Early prototypes for pinning the world wide web were beset with usability issues.

What you see when you log in doesn’t look a lot like Twitter, Facebook, LinkedIn or any of the other mainstream social networks most people know. In fact, it more closely resembles the front page of an e-commerce store, or one of those pictorial round-ups of designer products you see in the Sunday supplements - lots of colourful, striking images to draw the eye, with text content relegated to low-key (and generally short) captions that don’t detract from the visual impact.

How does it work?

Users can...

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