With an ever-expanding list of strategies and tools, the changing role of an audience acquisition manager as well as how to plan and manage a technology stack, keeping up with audience acquisition trends can be its own full-time role.
As planning for 2019 continues to take shape, finding new and effective strategies for acquiring attendees is top-of-mind for many organizers. One topic getting a lot of buzz lately is personalization. In an era when a significant portion of email […]
The below article was published in the Attendee Acquisition Roundtable Resource Book produced by Sam Lippman, president, Lippman Connects. The funnel has been a common metaphor for attracting and converting attendees for years. The notion that attendees enter the funnel […]