With an ever-expanding list of strategies and tools, the changing role of an audience acquisition manager as well as how to plan and manage a technology stack, keeping up with audience acquisition trends can be its own full-time role.
One of the best ways to stay current is learning from others. We’ve curated a list of several of the brightest audience acquisition thought leaders sharing their insights worth following on Twitter and elsewhere online. If we missed one of your go-to insiders, DM us on Twitter with your suggestion.
And if you want to save time and effort to keep this social advisory group’s insights at your fingertips, we’ve also included easy steps for organizing these into your own audience acquisition Twitter list.
Jay Baer (@jaybaer)
A NY Times best-selling author of 6 books, Jay is the founder of Convince & Convert and uses his 25 years of experience to help brands improve their digital marketing and customer experience
Sam Lippman (@samlippman)
Sam is President and Founder of Lippman Connects, which produces several highly targeted events around the topics like attendee marketing and exhibit and sponsorship sales, including Exhibition & Convention Executives Forum (ECEF) and Attendee Acquisition Roundtable (AAR).
Carina Bauer (@IMEXCarina)
Carina began her meetings industry experience as the Marketing and Operations Director for IMEX in Frankfurt as part of the original launch team for the exhibition. Following the expansion of the IMEX brand into America in 2009, Carina was appointed to her current position as CEO of the IMEX Group.
Stephanie Selesnick (@stephselesnick)
A well-known exhibition and event industry speaker and blogger, Stephanie is President of International Trade Information, Inc., which helps US trade show organizers bring in more international exhibitors and visitors.
Terence R Donnelly (@TRDonnelly)
A CMP, frequent #expochat host and contributor and Vice President, Sales at Experient, Terence shares his experience in hospitality, industry technology and trade shows to offer new insights and ideas in audience acquisition, sales and marketing.
Kimberly Hardcastle (@hardcastlegedde)
As president of mdg, Kimberly partners many associations and trade show organizers to help market new events, reposition and rebrand mature events, and increase qualified attendance, exhibitor participation and market share.
Francis Friedman (@FrancisFriedman)
President of Time & Place Strategies, Inc., Francis works with U.S. and international trade show, exhibition and association communities to increase their event success and drive results.
Chris Skeith (@chrisskeith)
Chris is CEO of the Association of Event Organizers and is also a member of UFI Board and Executive Committee.
Tamar Beck (@tamarbeck1)
You might know her as the CEO of Gleanin, but Tamar spent 15 years at Reed Exhibitions as Group Events Director responsible for a large portfolio of events that included Infosecurity Europe and Storage Expo.
Create an Audience Acquisition Twitter List
Now that you’ve got a list of the insiders to follow, a private Twitter list is the best way to pull out content from the rest of your Twitter feed.
Creating a list is simple:
• Open Twitter
• In the right-hand corner, tap your photo/avatar, and select “Lists”
• Select “Create new list” from the right-hand panel
• Enter a list name, like “Audience Acquisition” and a description (optional)
• If you want to keep your list private for your own personal reference, select the “Private” radio button. (Twitter notifies people when they’re added to a public list.)
Contact us to learn more about using referral marketing to boost audience acquisition.
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