Let’s Talk About Mobile at Event Tech Live 2018

October 12, 2018

Whoa! We’re about to reach a landmark 3 million registrations having gone via our Gleanin Connect platform.

These 3 million registrations have been generated by 600+ events run by almost 100 different organisers – which has put us in a unique position of being able to access to some seriously big data on how, when, where and even why, people register for exhibitions.

At Event Tech Live – held from the 7 & 8 November at the Old Truman Brewery, London – we’ll launch a white paper which will convey this unique insight into how visitors interact with event registration.

Our aim is to help exhibition organisers gain a better insight into today’s visitor behaviour and, using the trends we see, start planning for the future.

We’ll also be discussing and debating the key findings of this paper with a panel of industry experts in our session The future of event registration taking place on the Expo & Engage Stage at 14:00 – 14:30 on Wednesday 7th November.

Introducing our highly esteemed panel:

Stephan Forseilles | Head of Technology and Digital Transformation, Easyfairs

Stephan Forseilles is Head of Technology and Digital Transformation at Easyfairs. He is responsible for supervising the strategic development of the company’s technology solutions and products as well as its digital transformation program. He is also vice-chairman of the Digital Innovation Committee of UFI, the Global Association of Tradeshow Organizers.

Rob Hawthorne | Head of Marketing Operations, Clarion

Having spent the first half of his career partnering with Clarion Events in marketing roles at Haymarket Consumer Media and Wanderlust Publications, Rob made the leap to working for them in 2011. After seven years in Clarion’s B2C division, Rob was promoted in August to the newly created role of Head of Marketing Operations with a focus on working with the global marketing teams to optimise their use of the group martech platforms.

Steve Smith | Product Management Director, Visit and Poken by GES

A passionate technologist and event professional, Steve Smith has over 20 years of marketing and software development experience including helping launch Silicon Valley startups at Coghead (acquired by SAP), and NetObjects (acquired by IBM), along with various technology roles at Apple/Filemaker, Vodafone and Boeing.

Steve joined the Visit and Poken by GES team in 2009 to develop its 360° Engagement Platform and now spearheads the firm’s Product Development, most recently overseeing the development of the Smarter by GES technology suite.

Steve’s unique background in tech, entrepreneurship and the events space has given him first-hand insight into how technology can create engagement and increase ROI for attendees, exhibitors and organisers alike.

Emily Nichols | Head of Marketing UBM

Emily leads the brand marketing teams on UBM EMEA’s London events, including Black Hat Europe, Decorex, Sleep+Eat, KBB, Protection & Management Series (inc IFSEC), SHP, Barbour and the National Business Awards.

Chaired by: Gerry Sherwood | Head of Customer Success, Gleanin

Gerry started his career in marketing before becoming an event director with Emap (now Ascential) and then with Easyfairs. Gerry has marketed, developed and grown events in numerous markets as well as launching, acquiring and merging them. He has now moved into event tech and is uniquely placed to understand the pressures and challenges of marketing and running events from his customer’s point of view.

After the session, continue the conversation and get your copy of the free white paper when you visit Gleanin at stand 406.

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