RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio

London, UK, 13th May 2018 – Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

The announcement comes following a successful pilot phase that took place throughout Autumn/Winter 2017, in which RAI Amsterdam trialled Gleanin’s social media referral technology to assess its capabilities in reaching new audiences and delivering attendees to its events.

RAI Exhibitions, who organise over 25 national and international consumer and b2b trade fairs, have confirmed they will be integrating Gleanin Connect into their b2b event registration processes, including their industry leading exhibition Interclean which runs this week.

Gleanin, which powers hundreds of events worldwide, can now add RAI Amsterdam to its impressive list of event organiser clients which already includes UBM, Reed Exhibitions, Clarion, Tarsus, dmg::events and Easyfairs.

Tamar Beck, CEO at Gleanin says, “We are thrilled to be working with RAI Amsterdam. Our mission is to facilitate trustworthy connections that are more rewarding, useful, and valuable to the event and marketing industries. We are delighted with the results from the RAI Amsterdam campaigns so far and look forward to supporting them in growing their exhibition brands to new audiences.”

Eline Deijs, Director, Marketing & Digital at RAI Amsterdam added, “Working with Gleanin’s referral marketing platform, our event marketing campaigns are able to add an additional communications channel to access new audiences and effectively harness power of peer-to-peer recommendation. It also advances our mission to stimulate and generate business for our exhibitors, sponsors and partners on a global scale.”

For more information on Gleanin Connect visit www.gleanin.com or contact hello@gleanin.com.

About Gleanin
Gleanin Connect is a module-based, referral marketing platform, designed to facilitate high-value, social connections across the entire event registration experience. An award-winning event technology company, Gleanin is a valued marketing tool used globally across hundreds of exhibitions and events.

About RAI Amsterdam

RAI Amsterdam is an international exhibition and conference organisation, which has been bringing people together, connecting and inspiring them by organising and facilitating inspiring meetings since 1893. Whether it involves a consumer event, a large-scale conference, an international trade exhibition or a dance event, as a facilitator the RAI creates the ideal conditions for inspiring encounters and powerful connections.

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