11 Ways to Increase Efficiency and Overcome Exhibition Marketing Challenges

In a world where inboxes buzz at all hours of the day and night, and “busy” is the standard reply to “How are you?”, exhibition marketing executives are increasingly strapped for time.

But organizers and marketers face an all-too-familiar conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping less will drain the tank that is already approaching “empty.”

So how can exhibition executives become more efficient with the time you do have? To be the most efficient exhibition marketer and overcome these common challenges, you’re going to need a few good strategies and a collection of helpful tools.

Here’s a start from some of our own favorite tried-and-true time-saving tactics.

Prioritize It!

Most exhibition organizers and marketers are evaluated on hitting attendance target numbers and staying within budget. It’s a simple concept, but one that is easily overlooked when to-do lists grow longer and longer. Frame and prioritize initiatives by those that will have the biggest impact on your goals.

Try these tools for setting and keeping priorities top-of-mind:

Automate It!

Especially as it relates to social media marketing, every exhibition marketer’s workflow includes a set of regularly repetitive tasks that can easily be automated, freeing up time for tasks that require more of your attention. Automating will help you optimize time and resources while reducing your chances of making mistakes.

Here are several social media marketing automation tools to help you:

Outsource It!

Don’t hesitate to outsource to specialists. Sometimes we face tasks beyond our scope and it’s more effective to outsource than trying to do everything yourself or in-house.

Check out these outsourced specialists:

Learn It!

Stop wasting time trying to figure it out how to overcome some of the most common challenges on your own. There are plenty of online resources available to support you.

A few of our go-tos:

Analyze It!

Increase efficiency by analyzing what’s working. If it isn’t working or delivering the desired results, don’t waste time doing it. Thankfully, there are now integrated event tech ecosystems to do the heavy lifting.

Two resources come to mind:

There’s never enough time in the day to get everything done, especially when it comes to priority goals like audience acquisition. But if you’d like to learn more about automating social referrals, a verifiable, cost-effective, easy-to-implement way to grow attendance contact us for a demo.

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