5 Real-World Attendee Marketing Success Stories: The Objectives, The Tactics and The Results

Hundreds of emails are delivered daily to work inboxes, and numerous other digital and paper marketing promotions cross their desk. Many of these communications are for B2B events, attempting to convince a recipient the value of attending.

As organizers struggle to determine which available channels to use and which provide the best return, we decided to take a closer look at The UFI Report on Best Practices in Marketing, which profiles various types of marketing programs and initiatives. And although some of them date back a few years, we know that organizers still successfully use a broad range of traditional marketing tactics (including those mentioned here) alongside digital platforms and solutions.

We identified five real-world examples of what’s working specifically in attendee marketing – and the objectives, the tactics used and the results.

Here’s a closer look at the success stories:

1) Digital Marketing

The Event: CPhl North America

The Objectives:

The Key Tactics:

The Results:

2) Enlisting Influencers/the Community

The Event: IoT Asia

The Objective:

The Key Tactics:

The Results:

3) Personalization

The Event: Health ingredients Europe

The Objective:

The Key Tactics:

The Results:

4) Mobile Registrations with Incentives

The Event: TAITEX/Computex

The Objective:

The Key Tactics:

The Results:

5) Traditional Marketing Channels

The Event: ATC Global

The Objective:

The Key Tactics:

The Results:

While tactics have evolved over the years, three factors remain constant:

You may have noticed, Gleanin was the digital tool referred to in the first example for the CPhl exhibition. To learn more about using social referral marketing as part of a comprehensive attendee marketing program, schedule a demo.

 

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