LONDON, UK–Referral marketing technology provider Gleanin and Custom Registration, Inc. (CustomReg), developers of event registration solutions, have formed a partnership. The agreement, in which Gleanin integrates its Connect solution with CustomReg’s platform, allows CustomReg to offer referral-marketing capabilities to its exhibition organizer clients and expands the Gleanin partner base.
“We are pleased to have been invited to leverage CustomReg’s leading platform to provide our mutual customers with an opportunity to access Gleanin Connect’s attendee-acquisition capabilities. We look forward to a great partnership,” said Gleanin CEO Tamar Beck.
Gleanin Connect delivers new and verifiable registrations and attendees for exhibitions. It identifies genuine advocates at the point of registration and makes it easy for them to recommend the event to their contacts and networks via social media, email, and WhatsApp.
The integration with Gleanin allows CustomReg to become the first leg of a two-part attendee journey that results in new attendees:
Part one: CustomReg guides registrants through the registration process and facilitates a seamless handoff to Gleanin Connect’s referral dashboard.
Part two: Gleanin Connect quickly moves registrants from the dashboard into a referral-marketing funnel that, on average, delivers organizers a boost of 5.4% in total event registration.
“While we offer a range of innovative registration and lead retrieval solutions, the collaboration with Gleanin helps us broaden our portfolio of services and add additional value for our customers,” said Keith Bunch, vice president, CustomReg.
Both firms will exhibit at Expo! Expo!, the annual conference and exhibition for the International Association of Exhibitions and Events, December 3-4, 2019 at the Mandalay Bay Casino and Resort in Las Vegas, NV. Gleanin will be in booth 231. CustomReg will exhibit in booth 1156.
Gleanin is a software-as-a-service developer focused on delivering new and verifiable registrations and attendees for exhibitions. Its solution, Gleanin Connect, enables registrants to recommend the event to their contacts and networks at the point of registration via traditional social media, email, and WhatsApp. Registrants who choose to refer the event via social media can see who else they know that has registered for the event, as well as all other socially registered people. Gleanin offers organizers complete transparency with verifiable metrics, including the identification of individuals responsible for new registrations (advocates).
About Custom Registration, Inc.
Custom Registration has been family owned and operated out of Arlington, Texas, since 1996. It provides flexible registration, access control, and lead retrieval systems that grow with the changing demands of events. Offerings include cloud-based and onsite registration, customer support, lead retrieval, session scanning and integration.
For more information:
Vice President, CustomReg
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