December 31, 2018
The Future of Event Registration: Insights from Clarion, Easyfairs and UBM
What does the future of event registration look like? That was one of the topics we explored during Event Tech Live 2018 with a power-packed panel[...]
December 18, 2018
How Working at Reed Exhibitions Shaped Tamar Beck’s Perspective on Audience Acquisition
Tamar Beck spends her days overseeing Gleanin’s sales, marketing, operations and finance. In fact, as CEO Tamar has helped shape Gleanin into the go[...]
December 10, 2018
Western Business Exhibitions Confirms Partnership with Gleanin for 2019
London, UK. 10th December 2018 – B2B event organiser Western Business Exhibitions (“WBE”), has confirmed it is to continue its partnersh[...]
November 29, 2018
9 Event Audience Acquisition Insiders to Follow
With an ever-expanding list of strategies and tools, the cha[...]
November 16, 2018
How Event Organizers Can Incorporate Personalized Marketing in 2019
As planning for 2019 continues to take shape, finding new and effective strategies for acquiring attendees is top-of-mind for many organizers. One top[...]
November 9, 2018
Thinking Outside The Funnel: A new way to strategize attendee acquisition
The below article was published in the Attendee Acquisition Roundtable Resource Book produced by Sam Lippman, president, Lippman Connects.[...]
October 31, 2018
#ETL18 Preview: The Future of Event Registration White Paper
We’re all feeling a little giddy around the Gleanin offices. In case you haven’t seen the news, it’s been an exciting couple of months. We:[...]
October 24, 2018
Beyond Influencer Marketing Fraud: The Truth About Authentic Social Referrals
Influencer marketing has rapidly grown over the past few years, with some[...]
October 12, 2018
Let’s Talk About Mobile at Event Tech Live 2018
Whoa! We’re about to reach a landmark 3 million registrations having gone via our Gleanin Connect platform. These 3 million registrations have be[...]
September 27, 2018
Why WhatsApp Matters in Social Referral Marketing
Pop quiz time: rank the top three social/messaging platforms by monthly active users. (“Jeopardy” music plays…[...]
September 21, 2018
4 Quick Tips for Building an Exhibitor Referral Marketing Program
In just a few weeks, we’re heading to Washington D.C. for the 2018[...]
September 14, 2018
A Peek Under the Gleanin Bonnet
We’d like to share a quick rundown on what our tech team has been working on and a little insight into why.[...]
September 12, 2018
Gleanin Introduces WhatsApp to Referral Marketing Platform
London, United Kingdom – 12 September 2018: Gleanin, the leading referral marketing platform for exhibitions, has today announced that visit[...]
September 10, 2018
How Social Referral Marketing Stacks up with Other Top Attendee Growth Strategies
As a majority of event executives continue to[...]
August 30, 2018
Planning Your Audience Acquisition Technology Stack
You’ve likely heard of the Marketing Technology Landscap[...]
