Blog

Insights on attendee acquisition.

March 20, 2019

4 Tips to Develop Trade Shows That Appeal To Women

Marketing and promoting events based on demographic data isn't new. As just one example, in recent years many show org[...]

March 6, 2019

How to Use User-Generated Content to Grow Your Show

Creative and design software powerhouse Adobe has mastered incorporating user-generated content into their marketing a[...]

February 21, 2019

UK-Based Gleanin Plants Its North American Flag in Miami, Florida

Business development icon Heather Holst-Knudsen joins the attendee acquisition software firm. LONDON, UK--Tamar Beck, CEO of London-based[...]

February 21, 2019

11 Ways to Increase Efficiency and Overcome Exhibition Marketing Challenges

In a world where inboxes buzz at all hours of the day and night, and “busy” is the standard reply to “How are you[...]

February 13, 2019

What the Fyre Festival Documentaries Mean for Influencer Marketing

It was billed as an immersive festival on the Bahamian island of Great Exuma, complete with luxury cabanas, catered fo[...]

January 30, 2019

Top 10 Most Valuable Audience Acquisition Posts to Prep for 2019

We combed through our analytics to bring you the most valuable audience acquisition posts in 2018.[...]

January 21, 2019

6 Tips to Maximize Social Referral Marketing Success

Now that you’ve made the decision to implement[...]

January 15, 2019

Oliver Kinross Hail Partnership with Gleanin a Success

London, UK. 15 January 2019 – Organisers of London Build Expo, the leading construction and design show in the UK, say they are delighted wi[...]

December 31, 2018

The Future of Event Registration: Insights from Clarion, Easyfairs and UBM

What does the future of event registration look like? That was one of the topics we explored during Event Tech Live 2018 with a power-packed panel[...]

December 18, 2018

How Working at Reed Exhibitions Shaped Tamar Beck’s Perspective on Audience Acquisition

Tamar Beck spends her days overseeing Gleanin’s sales, marketing, operations and finance. In fact, as CEO Tamar has helped shape Gleanin into the go[...]

December 10, 2018

Western Business Exhibitions Confirms Partnership with Gleanin for 2019

London, UK. 10th December 2018 – B2B event organiser Western Business Exhibitions (“WBE”), has confirmed it is to continue its partnersh[...]

November 29, 2018

9 Event Audience Acquisition Insiders to Follow

With an ever-expanding list of strategies and tools, the cha[...]

November 16, 2018

How Event Organizers Can Incorporate Personalized Marketing in 2019

As planning for 2019 continues to take shape, finding new and effective strategies for acquiring attendees is top-of-mind for many organizers. One top[...]

November 9, 2018

Thinking Outside The Funnel: A new way to strategize attendee acquisition

The below article was published in the Attendee Acquisition Roundtable Resource Book produced by Sam Lippman, president, Lippman Connects.[...]

October 31, 2018

#ETL18 Preview: The Future of Event Registration White Paper

We’re all feeling a little giddy around the Gleanin offices. In case you haven’t seen the news, it’s been an exciting couple of months. We:[...]

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