Case Studies
See how customers are using Gleanin Connect!
“In a country with some of the highest internet and social media penetration in the world, it was an essential part of our marketing strategy to ensure our attendees were engaged online. Gleanin was a great tool for allowing an organic word-of-mouth style of marketing that was of benefit to our attendees and us in engaging the community and making people aware of this new event.”
James Bury,
Marketing Manager,
DMG Events
Our strategy from the outset was to use social media to generate more reg than ever before at a GovNet exhibition. Historically email has been the primary driver for registrations . Gleanin gave GovNet an excellent opportunity to use our already engaged audience to create both buzz and registrations via social media. The results have created new data, reg we wouldn’t have reached otherwise and are a great stepping-stone towards creating a community. The latter of which is an integral objective of any successful event.
Babak Daemi,
Head of Marketing,
GovNet Exhibitions
Event organizers and technology providers, including registration companies, mobile event app providers, and end-to-end event management software developers have been contemplating ways to complete registration in B2B events using a mobile device for years. In this white paper, Gleanin reveals findings from a thorough analysis of registration behavior across hundreds of events produced by nearly one hundred organizers over a three-year period. The data is fuel for a new dialogue about how and under what circumstances to implement mobile-optimized event registration.
“With Gleanin, we are able to absolutely measure the active social referrals and the impact it has on our events…The quality of the attendees is better if the attendees themselves have invited them.” Govind Sharma, Director of Technology, UBM
“I was very familiar with our audience and knew that word of mouth was our number one marketing tool. So, for us to be able to find a solution like Gleanin that gives our attendees and alumni exactly what they need to make it easy to refer people [to register] was a no-brainer in my opinion.”
Jenny Rains, Events Marketing Manager, UBM Tech’s HDI portfolio
“Gleanin was a great tool for our event – easy to implement and cost-effective. We got weekly reports from the Gleanin team as to how the tool was performing, and regular ‘prompts’ as to how we can best utilise it.”
Becky Webb, Marketing Manager, Diversified Communications
“We were very impressed with Gleanin – this system is the logical evolution for advocating our event and reaching our visitor base via social media channels. The reports and support provided were excellent and the tangible results are clear to see in the conversion rate and the attributable registrations; it works!”
Nicola Harrison,
Marketing Manager,
Manufacturing Technologies Association
“I found Gleanin to be both simple to implement and effective in delivery, with statistics to back up sentiment.”
Joe Walter,
Marketing Manager,
Centaur Media
“I found Gleanin to be both simple to implement and effective in delivery, with statistics to back up sentiment.”
Joe Walter,
Marketing Manager,
Centaur Media
“You never get a second chance to make a first impression. And this is more than the case in the Exhibition industry. When we decided to launch a new Safety & Security show in Algeria, we knew that it was extremely important to have a broad visibility on the social networks as the topic is multi-sectorial. Gleanin played an amplifier role along with our online marketing campaign and allowed us to increase our visibility and credibility among all the targeted visitors.”
Olivier Hicham-Allard,
Managing Director,
Easyfairs Northeral
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