Whitepapers

Insights from data gathered across the industry.

Whitepapers

Why Social Referral Marketing Platforms are an Event Marketer's Best Friend

Because attendees are bombarded with content, ads and email every minute, it’s hard for event marketers to get their attention. Social referral marketing platforms cut through the clutter and motivate people to register. This white paper describes how they work, how they benefit marketers struggling to find “net NEW attendees” and how to position existing community members as assets for growing the event.

Read more
The Case For Mobile-Optimized Registration in B2B Events

In this white paper, Gleanin reveals findings from a thorough analysis of registration behavior across hundreds of events produced by nearly one hundred organizers over a three-year period. The data is fuel for a new dialogue about how and under what circumstances to implement mobile-optimized event registration.

Read more