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The Case For Mobile-Optimized Registration in B2B Events

Event organizers and technology providers, including registration companies, mobile event app providers, and end-to-end event management software developers have been contemplating ways to complete registration in B2B events using a mobile device for years. In this white paper, Gleanin reveals findings from a thorough analysis of registration behavior across hundreds of events produced by nearly one hundred organizers over a three-year period. The data is fuel for a new dialogue about how and under what circumstances to implement mobile-optimized event registration.