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Branding
Copywriting for Event Marketers
How to amplify thought leadership and social media presence.
Kathryn E. Strachan
CEO
Copy House
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Branding
Tracks
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
More Lightning Tracks
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Matthew Creswick
The Dark Funnel
Content
Jay Schwedelson
Quick Email Wins for Event Marketing
Community
Christine Johnson
From Awareness to Loyalty: Charting Your Attendee Journey
Content
Chloe Richardson
Personal Branding on Linkedin
Community
Robbie Westacott
Lesser-Known Techniques for Gaining More Value from Your Event Content
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