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Branding
Copywriting for Event Marketers
How to amplify thought leadership and social media presence.
Kathryn E. Strachan
CEO
Copy House
Shownotes
A short summary of this ACTIVATE session
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Branding
Tracks
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
More Lightning Tracks
Strategy
Martin Fretwell
Event Crafting with Purpose
Content
Richard John
Lessons from my Dent in the Sofa
Content
Mel Barfield
Shorten the Gap: Language as the Bridge Between You and Your Event Audience
Strategy
Mark Kilens
A Primer on Event-led Growth
Community
Sara Fellows
Influencers Are Your New Competition: The Wild West of Influence
Content
Ben McKinney
Email Still Works!
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