ACTIVATE | Event Crafting with Purpose

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Strategy

Event Crafting with Purpose

Learn how to create an event series that grows as you do.

Martin Fretwell

CEO

Fyrelite

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Strategy

Tracks

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

How to Maximize Your Marketing Strategy with Digital Events

Matthew Creswick

The Dark Funnel

Event Marketing Myths

365 Engagement Strategy

More Lightning Tracks

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Courtney Spritzer

The TikTok Bible for Event Marketers

Demand Generation for Event Marketing

From FYP to RSVP: Turning TikTok Trends into Sold-Out Event

Influencers Are Your New Competition: The Wild West of Influence

Three F*cking Important Things You Need to Know About Your Brand’s Voice

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