ACTIVATE | The Principles of Event Marketing

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Strategy

The Principles of Event Marketing

Seth Godin

Shownotes

A short summary of this ACTIVATE session

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Strategy

Tracks

Rory Sutherland

The Future of Event Marketing

Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.

Your Events are a Content Strategy, Not a Calendar Event

Kirsty Ferguson

Optimising Event Visibility: How to Fix Your AI Discoverability

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

Charlie Taylor-Martin

Humanising Event Marketing

Demand Generation for Event Marketing

How to Work with Event Influencers in 2024

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

How to Navigate AI in PPC for B2B Events

Mastering the Art of Data-Driven Marketing

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