ACTIVATE | The Power of Introducing Ticket Pricing

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Strategy

The Power of Introducing Ticket Pricing

Discover the magic behind ticket prices, not just in added revenue but in organic growth and exhibitor value.

Celine Laukemann

Head of Internationalisation

ADITUS GmbH

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Strategy

Tracks

The Principles of Event Marketing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

How to Maximize Your Marketing Strategy with Digital Events

Matthew Creswick

The Dark Funnel

Event Marketing Myths

365 Engagement Strategy

More Lightning Tracks

Tess M. Vismale

5 Methods to Harness Existing Content

Lindsay McGuire

AI for Streamlined Event Marketing

How to Develop a Clear Verbal Identity For Your Event

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

The Best AI Tools for Event Marketing

Kathryn E. Strachan

Copywriting for Event Marketers

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