ACTIVATE | Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

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Strategy

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

Tips on reporting to the C-suite so they support you and commit.

Tavar James

Head of Events & Experiences

BetterUp

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Strategy

Tracks

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

How to Maximize Your Marketing Strategy with Digital Events

Matthew Creswick

The Dark Funnel

Event Marketing Myths

365 Engagement Strategy

More Lightning Tracks

AI Copywriting for Event Marketers

3 Email Marketing Secrets to Sell Out Your Event

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

Anca Platon Trifan

Tactical AI in Event Marketing

Kathryn E. Strachan

Copywriting for Event Marketers

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

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