ACTIVATE | Demand Generation for Event Marketing

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Community

Demand Generation for Event Marketing

A practical guide on the challenges and opportunities.

Liam Moroney

Co-Founder

Storybook Marketing

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Community

Tracks

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Tess M. Vismale

5 Methods to Harness Existing Content

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Harnessing AI to Supercharge Your Copywriting

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

The Blueprint of Future Live Events

How to Supercharge Event Attendance

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