ACTIVATE | Demand Generation for Event Marketing

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Demand Generation for Event Marketing

A practical guide on the challenges and opportunities.

Liam Moroney

Co-Founder

Storybook Marketing

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Community

Tracks

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

What's a Creator and Why Should You Care?

Barbara Goldstein

Real People Marketing

Who’s Your Ronaldo? The Power of the Influencer

Create a Sense of Belonging & Keep Attendees Coming Back

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Kathryn E. Strachan

Copywriting for Event Marketers

Lindsay McGuire

AI for Streamlined Event Marketing

Content vs Experiential Strategy

How AI Saved Us 19,000 Hours

Magda Kasprzycka

Master Reporting and Analytics For Your Events

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