ACTIVATE | The 5 C's of Community for Event Marketing

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Community

The 5 C's to Community

Why building an event community is one of the most important parts of your job.

Liz Lathan

Co-Founder & CMO

The Community Factory

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Community

Tracks

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Involving Your Audience for Better Storytelling

3 Things Event Marketers Can Learn From Subscription Marketing

365 Engagement Strategy

Lindsay McGuire

AI for Streamlined Event Marketing

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

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