ACTIVATE | The 5 C's of Community for Event Marketing

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Community

The 5 C's to Community

Why building an event community is one of the most important parts of your job.

Liz Lathan

Co-Founder & CMO

The Community Factory

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Community

Tracks

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Jonathan Kazarian

Don't Get Stuck in Spam

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

How to Develop Event Marketing Superpowers (+ Keep Your Job!)

Celine Laukemann

The Power of Introducing Ticket Pricing

An Interview with Emma Stratton

How to Maximize Your Marketing Strategy with Digital Events

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