ACTIVATE | The 5 C's of Community for Event Marketing

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Community

The 5 C's to Community

Why building an event community is one of the most important parts of your job.

Liz Lathan

Co-Founder & CMO

The Community Factory

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Community

Tracks

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

Demand Generation for Event Marketing

What's a Creator and Why Should You Care?

Barbara Goldstein

Real People Marketing

Who’s Your Ronaldo? The Power of the Influencer

Create a Sense of Belonging & Keep Attendees Coming Back

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Lindsay McGuire

AI for Streamlined Event Marketing

The Principles of Event Marketing

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Mastering the Art of Data-Driven Marketing

Lessons from my Dent in the Sofa

Harnessing AI to Supercharge Your Copywriting

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