ACTIVATE | How to work with event influencers (2024)

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Community

How to Work with Event Influencers in 2024

A practical guide into debunking the viral de-influencing trend.

Sara Fellows

Director of Social Media

MDG

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Community

Tracks

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

A Primer on Event-led Growth

Magda Kasprzycka

Master Reporting and Analytics For Your Events

The Future of Untrackable Marketing

How to Maximize Your Marketing Strategy with Digital Events

Establishing Event Objectives & Evaluation Needs

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