ACTIVATE | Influencers Are Your New Competition: The Wild West of Influence

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Influencers Are Your New Competition: The Wild West of Influence

Learn how influencers have become formidable rivals to associations and event organisers + the secrets behind their success.

Sara Fellows

Director of Social Media

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Community

Tracks

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Celine Laukemann

The Power of Introducing Ticket Pricing

How to Develop a Clear Verbal Identity For Your Event

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

The Future of Untrackable Marketing

Matthew Creswick

The Dark Funnel

How AI Saved Us 19,000 Hours

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