ACTIVATE | Enhancing Event Marketing with a Great Partner Strategy

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Enhancing Event Marketing with a Great Partner Strategy

Learn how to increase event success by collaborating with strategic partners, amplifying audience engagement, broadening reach, and driving meaningful interactions.

Felicia Asiedu

Marketing Director

Cvent

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Community

Tracks

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Matthew Creswick

The Dark Funnel

Establishing Event Objectives & Evaluation Needs

A Primer on Event-led Growth

Content vs Experiential Strategy

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

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