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Strategy
Establishing Event Objectives & Evaluation Needs
Frameworks, tips, and processes for event marketers.
Nicola Kastner
CEO
Event Leaders Exchange
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Strategy
Tracks
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
More Lightning Tracks
Technology
Anca Platon Trifan
Tactical AI in Event Marketing
Technology
Laura Davidson
How AI Saved Us 19,000 Hours
Technology
Lindsay McGuire
How to Use Events and AI to Create Integrated Multi-Channel Campaigns
Content
Chelsey Lang
Data + Storytelling = A Match Made in Content Heaven
Content
Donnie Bryant
3 Email Marketing Secrets to Sell Out Your Event
Community
Sara Fellows
How to Work with Event Influencers in 2024
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