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Strategy
8 Lessons from The Dark Side
From goldfish to post-it notes, get some grounded nuggets from a marketer who’s worked both sides of the fence.
Dan Stone
Marketing Director
Inplaysoft
Shownotes
A short summary of this ACTIVATE session
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Strategy
Tracks
Strategy
Rory Sutherland
The Future of Event Marketing
Strategy
Liz Lathan
Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.
Strategy
Kelly Cheng
Your Events are a Content Strategy, Not a Calendar Event
Strategy
Kirsty Ferguson
Optimising Event Visibility: How to Fix Your AI Discoverability
Strategy
Mark Ritson
The Future of Event Marketing
Strategy
Liz Lathan
Using the Marketing Funnel to Plan Your Event Strategy
Strategy
Victoria Matey
Words That Win
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
More Lightning Tracks
Community
Kris White
Building an Industry Leading Event
Content
Sara Fellows
How UGC Is Driving Real Event Conversions
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Community
Sara Fellows
Influencers Are Your New Competition: The Wild West of Influence
Technology
Laura Davidson
How AI Saved Us 19,000 Hours
Community
Dahlia El Gazzar
How to Craft Irresistible Event Experiences.
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