ACTIVATE | 3 Things Event Marketers Can Learn From Subscription Marketing

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Strategy

3 Things Event Marketers Can Learn From Subscription Marketing

Practical insights and tips that every event marketers can apply from the world of subscription marketing.

Karin Hausmann

Fractional CMO

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Strategy

Tracks

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

How to Maximize Your Marketing Strategy with Digital Events

Matthew Creswick

The Dark Funnel

Event Marketing Myths

365 Engagement Strategy

More Lightning Tracks

Harnessing AI to Supercharge Your Copywriting

Revolutionizing Event Strategy

Three F*cking Important Things You Need to Know About Your Brand’s Voice

Demand Generation for Event Marketing

The Best AI Tools for Event Marketing

How to Write Stronger Ads for Your Next Event

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