ACTIVATE | 3 Things Event Marketers Can Learn From Subscription Marketing

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Strategy

3 Things Event Marketers Can Learn From Subscription Marketing

Practical insights and tips that every event marketers can apply from the world of subscription marketing.

Karin Hausmann

Fractional CMO

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Strategy

Tracks

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

How to Maximize Your Marketing Strategy with Digital Events

Matthew Creswick

The Dark Funnel

Event Marketing Myths

365 Engagement Strategy

More Lightning Tracks

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Create a Sense of Belonging & Keep Attendees Coming Back

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

Are you Linked in? To B or not 2B?

How to Write Stronger Ads for Your Next Event

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