Agenda
Speakers
Sponsor
Podcast
Watch Recordings
Agenda
Speakers
Sponsor
Podcast
Watch Recordings
Back to all tracks
Strategy
3 Things Event Marketers Can Learn From Subscription Marketing
Practical insights and tips that every event marketers can apply from the world of subscription marketing.
Karin Hausmann
Fractional CMO
Shownotes
A short summary of this ACTIVATE session
More
Strategy
Tracks
Strategy
Rory Sutherland
The Future of Event Marketing
Strategy
Liz Lathan
Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.
Strategy
Kelly Cheng
Your Events are a Content Strategy, Not a Calendar Event
Strategy
Kirsty Ferguson
Optimising Event Visibility: How to Fix Your AI Discoverability
Strategy
Mark Ritson
The Future of Event Marketing
Strategy
Liz Lathan
Using the Marketing Funnel to Plan Your Event Strategy
Strategy
Victoria Matey
Words That Win
Strategy
Dan Stone
8 Lessons from The Dark Side
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
More Lightning Tracks
Content
Joe Walter
AEO & GEO for Events
Technology
Magda Kasprzycka
Master Reporting and Analytics For Your Events
Community
Dara Burg
The Event Market is Oversaturated. Here’s How Reputation Becomes Your Competitive Edge.
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Community
Felicia Asiedu
Enhancing Event Marketing with a Great Partner Strategy
Community
Vinnu Deshetty
Garbage In, Pipeline Out: Fix Your Event Data Before You Add AI
Back to all tracks
Connect with ACTIVATE
Copyright © 2026 Gleanin
Resources
Recordings
Blog
Company
About Gleanin
Customers
Product
Gleanin Overview
Gleanin Demo
Free Trial
ACTIVATE
Register
Watch Recordings
Podcast
Sponsor
Apply to Speak
