ACTIVATE | Content vs Experiential Strategy

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Strategy

Content vs Experiential Strategy

Practical tips all event marketers should consider when creating their agenda.

Melanie Reid

Event Marketing Manager

Riskified

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Strategy

Tracks

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

How to Maximize Your Marketing Strategy with Digital Events

Matthew Creswick

The Dark Funnel

Event Marketing Myths

365 Engagement Strategy

More Lightning Tracks

How to Work with Event Influencers in 2024

3 Email Marketing Secrets to Sell Out Your Event

How AI Saved Us 19,000 Hours

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

Influencers Are Your New Competition: The Wild West of Influence

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

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