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Strategy
A Primer on Event-led Growth
How event marketers can get started with event-led growth.
Mark Kilens
Co-Founder
ClubPF
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Strategy
Tracks
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Mariya Gordon
365 Engagement Strategy
More Lightning Tracks
Technology
Courtney Spritzer
The TikTok Bible for Event Marketers
Community
Christine Johnson
From Awareness to Loyalty: Charting Your Attendee Journey
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Content
Tess M. Vismale
5 Methods to Harness Existing Content
Technology
Anca Platon Trifan
Tactical AI in Event Marketing
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
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