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Strategy
A Primer on Event-led Growth
How event marketers can get started with event-led growth.
Mark Kilens
Co-Founder
ClubPF
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Strategy
Tracks
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Mariya Gordon
365 Engagement Strategy
More Lightning Tracks
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Technology
Tom McMahon
How to Supercharge Event Attendance
Content
Tess M. Vismale
5 Methods to Harness Existing Content
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Content
Chelsey Lang
Data + Storytelling = A Match Made in Content Heaven
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