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Strategy
The Dark Funnel
Breakdown of the dark funnel and why event marketers should care.
Matthew Creswick
Chief Product & Marketing Officer
Huble Digital
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Strategy
Tracks
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
More Lightning Tracks
Community
Felicia Asiedu
Enhancing Event Marketing with a Great Partner Strategy
Content
Anna-Marie Trzebinski
7 Event Marketing Challenges Tackled in 7-Power Minutes
Technology
Ashley Hamilton
Supercharge Your Marketing Strategy with Paid Advertising & Video
Technology
Tom McMahon
From FYP to RSVP: Turning TikTok Trends into Sold-Out Event
Content
Dave Harland
How to Write Stronger Ads for Your Next Event
Technology
Daniel Loman
Are you Linked in? To B or not 2B?
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