ACTIVATE | The Event Transformation Playbook

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Strategy

The Event Transformation Playbook

3 steps to get clarity on your event strategy.

Sasha Frieze

Managing Director

The Business Narrative

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Strategy

Tracks

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

How to Maximize Your Marketing Strategy with Digital Events

365 Engagement Strategy

Matthew Creswick

The Dark Funnel

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

Event Marketing Myths

More Lightning Tracks

Create a Sense of Belonging & Keep Attendees Coming Back

Magda Kasprzycka

Master Reporting and Analytics For Your Events

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

AI Copywriting for Event Marketers

Involving Your Audience for Better Storytelling

Mastering the Art of Data-Driven Marketing

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