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Content
How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy
Practical tips on how to utilise event research and maximise your event ROI.
Katie Whatley
Group Head of Marketing
Explori
Shownotes
A short summary of this ACTIVATE session
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Content
Tracks
Content
Joe Walter
AEO & GEO for Events
Content
Sara Fellows
How UGC Is Driving Real Event Conversions
Content
Mel Barfield
Shorten the Gap: Language as the Bridge Between You and Your Event Audience
Content
Emma Stratton
An Interview with Emma Stratton
Content
Ben McKinney
Email Still Works!
Content
Jay Schwedelson
Quick Email Wins for Event Marketing
Content
Anna-Marie Trzebinski
7 Event Marketing Challenges Tackled in 7-Power Minutes
Content
Chelsey Lang
Data + Storytelling = A Match Made in Content Heaven
Content
Tess M. Vismale
5 Methods to Harness Existing Content
Content
Dave Harland
How to Write Stronger Ads for Your Next Event
Content
Penny Brazier
Copywriting for Human Connection
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Content
Tim Tucker
Harnessing AI to Supercharge Your Copywriting
Content
Donnie Bryant
3 Email Marketing Secrets to Sell Out Your Event
Content
Pedro Góes
Mastering Event Promotions
Content
Jackie Quiring
AI Copywriting for Event Marketers
Content
Richard John
Lessons from my Dent in the Sofa
Content
Chloe Richardson
Personal Branding on Linkedin
Content
Shawn Cheng
Involving Your Audience for Better Storytelling
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
More Lightning Tracks
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Community
Charlie Taylor-Martin
Humanising Event Marketing
Technology
Lucy Peppercorn
AI Search: The New Rules For Event Visibility
Technology
Anca Platon Trifan
Tactical AI in Event Marketing
Technology
Dominic Bird
How to Navigate AI in PPC for B2B Events
Strategy
Matthew Creswick
The Dark Funnel
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