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Branding
How to Develop a Clear Verbal Identity For Your Event
How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting
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Branding
Tracks
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
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Strategy
Matthew Creswick
The Dark Funnel
Community
Sara Fellows
Influencers Are Your New Competition: The Wild West of Influence
Community
Vanessa Lovatt
Who’s Your Ronaldo? The Power of the Influencer
Strategy
Melanie Reid
Content vs Experiential Strategy
Technology
Magda Kasprzycka
Master Reporting and Analytics For Your Events
Content
Anna-Marie Trzebinski
7 Event Marketing Challenges Tackled in 7-Power Minutes
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