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Branding

How to Develop a Clear Verbal Identity For Your Event

How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting

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Branding

Tracks

Branding
Kathryn E. Strachan

Copywriting for Event Marketers

Branding
Bethany Joy

Three F*cking Important Things You Need to Know About Your Brand’s Voice

More Lightning Tracks

Content
Tim Tucker

Harnessing AI to Supercharge Your Copywriting

Strategy
Mark Kilens

A Primer on Event-led Growth

Strategy
Nicola Kastner

Establishing Event Objectives & Evaluation Needs

Content
Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Content
Shawn Cheng

Involving Your Audience for Better Storytelling

Strategy
Tavar James

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

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