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Branding

How to Develop a Clear Verbal Identity For Your Event

How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting

Shownotes

A short summary of this ACTIVATE session

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Branding

Tracks

Branding
Kathryn E. Strachan

Copywriting for Event Marketers

Branding
Bethany Joy

Three F*cking Important Things You Need to Know About Your Brand’s Voice

More Lightning Tracks

Community
Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Community
Vinnu Deshetty

Garbage In, Pipeline Out: Fix Your Event Data Before You Add AI

Technology
Vanessa Lovatt

Your Data is Sitting There. You're Just Not Using It.

Strategy
Sasha Frieze

The Event Transformation Playbook

Content
Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

Strategy
Rory Sutherland

The Future of Event Marketing

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