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Branding
How to Develop a Clear Verbal Identity For Your Event
How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting
Shownotes
A short summary of this ACTIVATE session
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Branding
Tracks
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
More Lightning Tracks
Content
Dave Harland
How to Write Stronger Ads for Your Next Event
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Content
Penny Brazier
Copywriting for Human Connection
Strategy
Mariya Gordon
365 Engagement Strategy
Content
Sara Fellows
How UGC Is Driving Real Event Conversions
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