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Branding
How to Develop a Clear Verbal Identity For Your Event
How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting
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Branding
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Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
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Technology
Jonathan Kazarian
Don't Get Stuck in Spam
Community
Liz Lathan
The 5 C's to Community
Strategy
Melanie Reid
Content vs Experiential Strategy
Technology
Tom McMahon
From FYP to RSVP: Turning TikTok Trends into Sold-Out Event
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Community
Julius Solaris
What's a Creator and Why Should You Care?
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