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Branding
Three F*cking Important Things You Need to Know About Your Brand’s Voice
Why paying attention to your organisational language will help you get more bums on seats.
Bethany Joy
Brand Voice Strategist
BethanyJoy
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Branding
Tracks
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
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Strategy
Liz Lathan
Using the Marketing Funnel to Plan Your Event Strategy
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Dan Stone
8 Lessons from The Dark Side
Community
Robbie Westacott
Lesser-Known Techniques for Gaining More Value from Your Event Content
Content
Tess M. Vismale
5 Methods to Harness Existing Content
Technology
Lindsay McGuire
How to Use Events and AI to Create Integrated Multi-Channel Campaigns
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