ACTIVATE | Data + Storytelling = A Match Made in Content Heaven

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Content

Data + Storytelling = A Match Made in Content Heaven

How telling the stories that sit within your data is key to building engaging content marketing strategies around events.

Chelsey Lang

Head of Brand & Community

Informa Markets

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Content

Tracks

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Tess M. Vismale

5 Methods to Harness Existing Content

How to Write Stronger Ads for Your Next Event

Copywriting for Human Connection

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Harnessing AI to Supercharge Your Copywriting

3 Email Marketing Secrets to Sell Out Your Event

Mastering Event Promotions

AI Copywriting for Event Marketers

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

Involving Your Audience for Better Storytelling

Chloe Richardson

Personal Branding on Linkedin

Lessons from my Dent in the Sofa

More Lightning Tracks

Who’s Your Ronaldo? The Power of the Influencer

Three F*cking Important Things You Need to Know About Your Brand’s Voice

Mastering the Art of Data-Driven Marketing

Anca Platon Trifan

Tactical AI in Event Marketing

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

A Primer on Event-led Growth

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