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Content

Using Storytelling to Market and Engage your Industry

Some unique ideas for storytelling content in marketing your events. Make people care to increase engagement and attendance.

Stephanie Selesnick

President

International Trade Information

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Content

Tracks

Content

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Content

Chelsey Lang

Data + Storytelling = A Match Made in Content Heaven

Content

Tess M. Vismale

5 Methods to Harness Existing Content

Content

Dave Harland

How to Write Stronger Ads for Your Next Event

Content

Penny Brazier

Copywriting for Human Connection

Content

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Content

Tim Tucker

Harnessing AI to Supercharge Your Copywriting

Content

Donnie Bryant

3 Email Marketing Secrets to Sell Out Your Event

Content

Pedro Góes

Mastering Event Promotions

Content

Jackie Quiring

AI Copywriting for Event Marketers

Content

Katie Whatley

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

Content

Shawn Cheng

Involving Your Audience for Better Storytelling

Content

Chloe Richardson

Personal Branding on Linkedin

Content

Richard John

Lessons from my Dent in the Sofa

More Lightning Tracks

Strategy

Nicola Kastner

Establishing Event Objectives & Evaluation Needs

Strategy

Melanie Reid

Content vs Experiential Strategy

Technology

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Technology

Lindsay McGuire

AI for Streamlined Event Marketing

Strategy

Karin Hausmann

3 Things Event Marketers Can Learn From Subscription Marketing

Strategy

Louis Grenier

How Event Marketers Can Stand The F*ck Out

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