October 15, 2019
Build a Frequent Influencer Rewards Program
By Heather Holst-Knudsen Event organizers can acquire valuable, highly qualified, new attendees by implementing an[...]
August 30, 2019
The Three Voices You Need To Grow Event Attendance
Most exhibition and conference marketers will tell you it’s a digital marketing jungle out there. To grow event atte[...]
August 20, 2019
Amplify Social Referral Marketing Performance with Smart Surround Sound Tactics
Social referral marketing (SRM) is the practice of facilitating the natural inclination of people to recommend product[...]
July 24, 2019
Create your Baseline for Social Referral Marketing Success
Many marketers don’t establish KPIs (Key Performance Indicators) or success metrics for their social referral market[...]
July 8, 2019
Why Social Referral Marketing Needs to Be Part of 2020 Event Budget Planning
With the arrival of the second half of the year, many organizers start 2020 budget planning. And even if budgets are a[...]
June 11, 2019
5 Real-World Attendee Marketing Success Stories: The Objectives, The Tactics and The Results
Hundreds of emails are delivered daily to work inboxes, and numerous other digital and paper marketing promotions cros[...]
June 4, 2019
Celebrate Global Exhibitions Day 2019
Join Gleanin in observing Global Exhibitions Day (#GED19) with this[...]
May 22, 2019
What Drives Event Attendance? Hint: It’s Not What You Think.
What are the primary drivers of event attendance? While the prevailing wisdo[...]
May 8, 2019
Social Media Platform Changes: Is Your Event Technology Partner Vulnerable?
Organizers have been using social media platforms like Twitter, Facebook, LinkedIn and Instagram to promote their even[...]
May 2, 2019
Gleanin Rolls Out New Mobile Design
Peter Richards, CTO and co-founder of attendee acquisition software company Gleanin, announced the company has developed an interface that streamlines[...]
May 1, 2019
GDPR One Year Later
At this time last year, the countdown was on for the official launch of the EU’s General Data Protection Regulation[...]
March 28, 2019
Gleanin Reaches Milestones in U.S. Shows and Integrations
Growth in little more than a year exceeds expectations LONDON, UK—[...]
March 20, 2019
4 Tips to Develop Trade Shows That Appeal To Women
Marketing and promoting events based on demographic data isn't new. As just one example, in recent years many show org[...]
March 6, 2019
How to Use User-Generated Content to Grow Your Show
Creative and design software powerhouse Adobe has mastered incorporating user-generated content into their marketing a[...]
February 21, 2019
UK-Based Gleanin Plants Its North American Flag in Miami, Florida
Business development icon Heather Holst-Knudsen joins the attendee acquisition software firm. LONDON, UK--Tamar Beck, CEO of London-based[...]
