Blog

Insights on attendee acquisition.

August 30, 2019

The Three Voices You Need To Grow Event Attendance

Most exhibition and conference marketers will tell you it’s a digital marketing jungle out there. To grow event atte[...]

August 20, 2019

Amplify Social Referral Marketing Performance with Smart Surround Sound Tactics

Social referral marketing (SRM) is the practice of facilitating the natural inclination of people to recommend product[...]

July 24, 2019

Create your Baseline for Social Referral Marketing Success

Many marketers don’t establish KPIs (Key Performance Indicators) or success metrics for their social referral market[...]

July 8, 2019

Why Social Referral Marketing Needs to Be Part of 2020 Event Budget Planning

With the arrival of the second half of the year, many organizers start 2020 budget planning. And even if budgets are a[...]

June 11, 2019

5 Real-World Attendee Marketing Success Stories: The Objectives, The Tactics and The Results

Hundreds of emails are delivered daily to work inboxes, and numerous other digital and paper marketing promotions cros[...]

June 4, 2019

Celebrate Global Exhibitions Day 2019

Join Gleanin in observing Global Exhibitions Day (#GED19) with this[...]

May 22, 2019

What Drives Event Attendance? Hint: It’s Not What You Think.

What are the primary drivers of event attendance? While the prevailing wisdo[...]

May 8, 2019

Social Media Platform Changes: Is Your Event Technology Partner Vulnerable?

Organizers have been using social media platforms like Twitter, Facebook, LinkedIn and Instagram to promote their even[...]

May 2, 2019

Gleanin Rolls Out New Mobile Design

Peter Richards, CTO and co-founder of attendee acquisition software company Gleanin, announced the company has developed an interface that streamlines[...]

May 1, 2019

GDPR One Year Later

At this time last year, the countdown was on for the official launch of the EU’s General Data Protection Regulation[...]

March 28, 2019

Gleanin Reaches Milestones in U.S. Shows and Integrations

Growth in little more than a year exceeds expectations LONDON, UK—[...]

March 20, 2019

4 Tips to Develop Trade Shows That Appeal To Women

Marketing and promoting events based on demographic data isn't new. As just one example, in recent years many show org[...]

March 6, 2019

How to Use User-Generated Content to Grow Your Show

Creative and design software powerhouse Adobe has mastered incorporating user-generated content into their marketing a[...]

February 21, 2019

UK-Based Gleanin Plants Its North American Flag in Miami, Florida

Business development icon Heather Holst-Knudsen joins the attendee acquisition software firm. LONDON, UK--Tamar Beck, CEO of London-based[...]

February 21, 2019

11 Ways to Increase Efficiency and Overcome Exhibition Marketing Challenges

In a world where inboxes buzz at all hours of the day and night, and “busy” is the standard reply to “How are you[...]

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