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London, UK. 15 January 2019 – Organisers of London Build Expo, the leading construction and design show in the UK, say they are delighted with the results from its partnership with event tech provider Gleanin. London Build Expo which took […]
What does the future of event registration look like? That was one of the topics we explored during Event Tech Live 2018 with a power-packed panel of leading industry organizers: Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs Gerry […]
Tamar Beck spends her days overseeing Gleanin’s sales, marketing, operations and finance. In fact, as CEO Tamar has helped shape Gleanin into the go-to audience acquisition and social referral marketing partner for many of the world’s largest event organizers. But […]
London, UK. 10th December 2018 – B2B event organiser Western Business Exhibitions (“WBE”), has confirmed it is to continue its partnership with event tech provider Gleanin for its 2019 events. WBE, which has recently been acquired by Nineteen Group, […]
With an ever-expanding list of strategies and tools, the changing role of an audience acquisition manager as well as how to plan and manage a technology stack, keeping up with audience acquisition trends can be its own full-time role.
As planning for 2019 continues to take shape, finding new and effective strategies for acquiring attendees is top-of-mind for many organizers. One topic getting a lot of buzz lately is personalization. In an era when a significant portion of email […]
The below article was published in the Attendee Acquisition Roundtable Resource Book produced by Sam Lippman, president, Lippman Connects. The funnel has been a common metaphor for attracting and converting attendees for years. The notion that attendees enter the funnel […]
We’re all feeling a little giddy around the Gleanin offices. In case you haven’t seen the news, it’s been an exciting couple of months. We: Recently introduced WhatsApp to our referral marketing platform, Are close to reaching a landmark 3 […]
Influencer marketing has rapidly grown over the past few years, with some estimates calling for it to become a $5-$10 billion dollar channel in the next five years. In a survey of its members, the Association of National Advertisers found […]
Whoa! We’re about to reach a landmark 3 million registrations having gone via our Gleanin Connect platform. These 3 million registrations have been generated by 600+ events run by almost 100 different organisers – which has put us in a […]
