ACTIVATE | How to Navigate AI in PPC for B2B Events

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Technology

How to Navigate AI in PPC for B2B Events

The AI in PPC you need to master now for optimal ROI, and what’s coming next.

Dominic Bird

Head of Inbound & Paid Media

Marketing Pro Group (MPG)

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Technology

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Your Data is Sitting There. You're Just Not Using It.

Lucy Peppercorn

AI Search: The New Rules For Event Visibility

How to Develop Event Marketing Superpowers (+ Keep Your Job!)

How to Use Video to Maximise Your Organic Reach

Jihan Donawa Gibson

Event Websites That Wow

Anca Platon Trifan

Tactical AI in Event Marketing

Johnny D. Martinez

Mastering Time Management in Events

Lindsay McGuire

AI for Streamlined Event Marketing

From FYP to RSVP: Turning TikTok Trends into Sold-Out Event

Revolutionizing Event Strategy

How AI Saved Us 19,000 Hours

Jonathan Kazarian

Don't Get Stuck in Spam

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Courtney Spritzer

The TikTok Bible for Event Marketers

Mastering the Art of Data-Driven Marketing

Ashley Hamilton

Supercharge Your Marketing Strategy with Paid Advertising & Video

The Best AI Tools for Event Marketing

How to Supercharge Event Attendance

Are you Linked in? To B or not 2B?

Magda Kasprzycka

Master Reporting and Analytics For Your Events

More Lightning Tracks

3 Things Event Marketers Can Learn From Subscription Marketing

The Event Marketing Playbook 2024

Martin Fretwell

Event Crafting with Purpose

Charlie Taylor-Martin

Humanising Event Marketing

Harnessing AI to Supercharge Your Copywriting

Content vs Experiential Strategy

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