ACTIVATE | Humanising Event Marketing

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Humanising Event Marketing

Discover how to transform flat event campaigns into engaging, human-centric journeys using short-form video and multichannel advocacy.

Charlie Taylor-Martin

Marketing Campaigns Manager

Easyfairs

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Community

Tracks

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Using the Marketing Funnel to Plan Your Event Strategy

How to Supercharge Event Attendance

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

The Event Transformation Playbook

Are you Linked in? To B or not 2B?

Revolutionizing Event Strategy

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