ACTIVATE | Humanising Event Marketing

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Humanising Event Marketing

Discover how to transform flat event campaigns into engaging, human-centric journeys using short-form video and multichannel advocacy.

Charlie Taylor-Martin

Marketing Campaigns Manager

Easyfairs

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Community

Tracks

The Event Market is Oversaturated. Here’s How Reputation Becomes Your Competitive Edge.

Vinnu Deschetty

Garbage In, Pipeline Out: Fix Your Event Data Before You Add AI

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

Lindsay McGuire

AI for Streamlined Event Marketing

How to Maximize Your Marketing Strategy with Digital Events

Email Still Works!

How to Use Video to Maximise Your Organic Reach

A Primer on Event-led Growth

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