ACTIVATE | Garbage In, Pipeline Out: Fix Your Event Data Before You Add AI

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Garbage In, Pipeline Out: Fix Your Event Data Before You Add AI

Standardise your engagement signals so AI can accurately score intent, prioritise pipeline, and generate the "reason codes" that get sales to actually follow up.

Vinnu Deshetty

Instructor

Event ROI Coach

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Community

Tracks

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

The Future of Untrackable Marketing

Data + Storytelling = A Match Made in Content Heaven

Anca Platon Trifan

Tactical AI in Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

Three F*cking Important Things You Need to Know About Your Brand’s Voice

How to Write Stronger Ads for Your Next Event

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