ACTIVATE | The Future of Event Marketing

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Strategy

The Future of Event Marketing

An open conversation with the legendary Vice Chairman of Ogilvy, Rory Sutherland.

Rory Sutherland

Vice Chairman

Ogilvy

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Strategy

Tracks

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

Demand Generation for Event Marketing

Lindsay McGuire

AI for Streamlined Event Marketing

Harnessing AI to Supercharge Your Copywriting

3 Email Marketing Secrets to Sell Out Your Event

Influencers Are Your New Competition: The Wild West of Influence

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

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