ACTIVATE | The Future of Event Marketing

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Strategy

The Future of Event Marketing

An open conversation with the legendary Vice Chairman of Ogilvy, Rory Sutherland.

Rory Sutherland

Vice Chairman

Ogilvy & Mather Group UK

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Strategy

Tracks

Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.

Your Events are a Content Strategy, Not a Calendar Event

Optimising Event Visibility: How to Fix Your AI Discoverability

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

How to Write Stronger Ads for Your Next Event

Charlie Taylor-Martin

Humanising Event Marketing

Johnny D. Martinez

Mastering Time Management in Events

The Event Market is Oversaturated. Here’s How Reputation Becomes Your Competitive Edge.

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

An Interview with Emma Stratton

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