ACTIVATE | Optimising Event Visibility: How to Fix Your AI Discoverability

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Strategy

Optimising Event Visibility: How to Fix Your AI Discoverability

Practical ways to fix AI discoverability for your events.

Adam Campbell

AI Solutions Specialist

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Strategy

Tracks

Rory Sutherland

The Future of Event Marketing

Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.

Your Events are a Content Strategy, Not a Calendar Event

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

Jonathan Kazarian

Don't Get Stuck in Spam

The Event Marketer’s Guide to Mindshare

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

Enhancing Event Marketing with a Great Partner Strategy

Ashley Hamilton

Supercharge Your Marketing Strategy with Paid Advertising & Video

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