ACTIVATE | Your Events are a Content Strategy, Not a Calendar Event

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Strategy

Your Events are a Content Strategy, Not a Calendar Event

A breakdown of the video-first framework that turns every event into a 6-month content engine.

Kelly Cheng

CMO

Goldcast

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Strategy

Tracks

Rory Sutherland

The Future of Event Marketing

Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.

Optimising Event Visibility: How to Fix Your AI Discoverability

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

Influencers Are Your New Competition: The Wild West of Influence

How to Develop a Clear Verbal Identity For Your Event

Three F*cking Important Things You Need to Know About Your Brand’s Voice

Tess M. Vismale

5 Methods to Harness Existing Content

Kathryn E. Strachan

Copywriting for Event Marketers

Mastering the Art of Data-Driven Marketing

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